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Strategic Plan

Mission:

Growing a healthy world through plants, gardens, and landscapes.

Vision:

Use stakeholder partnerships to increase the percentage of U.S. households participating in Consumer Horticulture to 90 % by 2025.

NICH Releases The Power of Plants: Enriching Lives, Creating Jobs, Building Wealth, Saving Money

*Authors, References, Credits, and More Information

The benefits of consumer horticulture are spotlighted in “#PlantsDoThat, Horticulture: The Art, Science, & Business of Plants,” from the National Initiative for Consumer Horticulture (NICH).

As the #PlantsDoThat infographic shows, plants benefit society in many ways:

  • Plants in the workplace reduce employee sick time by 14%
  • Well-landscaped homes are more valuable; since homes represent 25% of personal wealth, outdoor plants pack a powerful personal finance punch
  • American’s are growing more of their own food—25% of all Americans grow berries, veggies or fruit trees
  • Shaded roadways save 60% of repaving costs
  • America’s public gardens generate $2.3 billion in tourism spending

The #PlantsDoThat infographic was developed by the NICH Economic Committee using data gathered by Dr. Charlie Hall, the Ellison Endowed Chair in International Floriculture at Texas A&M University. It’s the first of a number of infographics to showcase the growing evidence base of the power of plants to improve life.

The infographic series is available to companies, institutions and individuals for use in outreach to horticulture industry and non-industry members to grow a healthy world through plants, gardens, and landscapes.

Press Release: NICH Releases The Power of Plants: Enriching Lives, Creating Jobs, Building Wealth, Saving Money

Our Goals

Cultivating Healthy, Connected and Engaged Communities

Objectives

  • Educate the public on nutritional, physical, psychological, and social health benefits associated with Consumer Horticulture.
  • Provide policymakers with current scientific information that supports the social and community health impacts of Consumer Horticulture.
  • Strengthen the adoption of Consumer Horticulture in the U.S. as an effective tool for improving human health and community well-being across diverse populations.
 

Recognize Consumer Horticulture as a Driver of the Agricultural Economy

Objectives

  • Document, comprehensively measure, and disseminate the economic impact and benefits of consumer horticulture.
  • Create a united and recognized voice by building partnerships among all sectors that contribute to Consumer Horticulture.
  • Train our existing and future workforce to be more professional, knowledgeable, skilled, and safe.
  • Help retail operations and consumer service providers succeed and increase their profitability through the development of better economic management tools and technologies.
  • Stimulate entrepreneurial opportunities in Consumer Horticulture.

Consumer Horticulture Restores, Protects, and Conserves Natural Resources through Research and Education

Objectives

  • Communicate the environmental benefits of Consumer Horticulture.
  • Develop and promote sustainable practices specific to Consumer Horticulture.
  • Educate practitioners on the appropriate use of production and management inputs.
  • Identify and implement the positive environmental impacts of Consumer Horticulture on water quantity and quality resources.
  • Identify and develop plants, products, and technology appropriate to the diversity of landscape and gardening practices to enhance ecosystem services.
  • Forge a collective strategy with sectors of Consumer Horticulture to proactively address important issues such as the importation, introduction, and spread of invasive species.
Definition and

Core Values

Definition:

Consumer Horticulture is the cultivation, use, and enjoyment of plants, gardens, landscapes and related horticultural items to the benefit of individuals, communities, and the environment. These activities rely on the understanding and application of the art and science of horticulture.

Gardens encompass the growing of all plants; whether one or many, indoors or outdoors and includes ornamentals, edibles, natives, or crops.

Landscapes encompass the integration of the essential features of larger gardens with horticultural items to create artistic environments that are shared across the community.

Horticultural-related items encompass the tools and technologies that benefit gardeners or promote a greater pleasure of gardening itself. These include garden sculpture, structures such as sheds, patios, hardscapes, masonry, and water features such as ponds and fountains.

The establishment and care of gardens and landscapes often requires services of arborists, turf grass care providers, landscape and nursery industry professionals, and others. This creates the need for a consumer knowledgeable about the cost and skills required to provide these services.

Core Values

  • Diversity and Inclusion – all welcomed and valued/individuals can make a difference
  • Service – for the common good
  • Research, Education and Extension/Engagement – for positive change
  • Environmental, Social and Economic Focus – address all aspects of sustainability
  • Innovation and Creativity – for real world challenges
  • Accountability – demonstrate the ownership necessary to achieve desired results
  • Relevant – in responding to the needs of, and communicating with, our clientele

Join the National Initiative for Consumer Horticulture, stay up-to-date and engaged, connect with us, sign up for emails, updates, surveys, and infographics.

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Meeting Minutes, Press Releases, and Updates from the Team

Latest News

Meeting Minutes

May 29th Conference Call

National Initiative for Consumer Horticulture (NICH) Bi-Weekly Tuesday Conference Call Minutes   Tuesday May 29, 2018 10am ET / 9am CT / 8am MT / 7am PT Attending: Casey, Julie M., Rick, Tom U., Debbie, Ellen, Shannon, Gail …

Meeting Minutes

April 3rd Conference Call

National Initiative for Consumer Horticulture (NICH) Bi-Weekly Tuesday Conference Call Meeting Tuesday, April 3, 2018 Attending: Rick, Gail, Kate, Rick, Julie W., Ellen, Pam, Clint, Shannon, Debbie, Julie M. Committee/Council …

Meeting Minutes

March 6th Conference Call

National Initiative for Consumer Horticulture (NICH) Bi-Weekly Tuesday Conference Call Meeting MInutes Tuesday March 6, 2018 Attending: Pam, Casey, Rick, Debbie, Shannon, Clint, Julie W., Ellen, Gail, Julie M. 1. …

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Leadership and

Organization

NICH Org Chart - New Page-3

  • Goal Committees and Councils populated by volunteers
  • Chairs, Co-Chairs and Scribes selected from within group
  • Once formed, Executive Committee drafts bylaws and SOPs for ratification by NICH membership at large

Leadership

Executive Committee

  • Chair: Casey Sclar, Ph.D., Executive Director, American Public Gardens Association
  • Co-Chairs: Dr. Ellen Bauske, University of Georgia Center for Urban Agriculture; and Tom Underwood, Executive Director, American Horticultural Society
  • Secretary/Treasurer: Dr. Gail Langellotto, Associate Professor, Oregon State University Urban and Community Horticulture Extension, and Statewide Master Gardener Coordinator
  • USDA Liaison: Tom Bewick, National Program Leader, USDA

Committees and Councils

Community and Health Benefits Committee

Chair:

  • Pam Bennett, State Master Gardener Volunteer Program Coordinator, Ohio State University

Members:

  • Gary Bachman, Mississippi State University Extension
  • Mud Baron, Muir Ranch
  • Natalie Bumgarner, University of Tennessee
  • Sheri Dorn, University of Georgia
  • Katie Dubow, Garden Media Group
  • Brie Gluvna Arthur, Garden Industry Communicator
  • Teresia Hazen, Legacy Health
  • Nicole Martini, Washington State University Extension
  • Cynthia Nazario-Leary, University of Hawaii Cooperative Extension Service
  • Jessica Romer, Denver Urban Gardens
  • Jennifer Tedeschi, KidsGardening.org
  • Mary Wilson, Michigan State Extension

Economic Committee

Chair:

  • Debbie Hamrick, Director of Specialty Crops, North Carolina Farm Bureau Federation

Members:

  • Bridgett Behe, Michigan State University
  • Natalie Bumgarner, University of Tennessee
  • Jill Calabro, AmericanHort
  • Janet Carson, University of Arkansas Cooperative Extension Service
  • Danny Gouge, Willoway Nurseries
  • Charlie Hall, Texas A&M University
  • Penny McBride, Vertical Harvest
  • Marvin Miller, Ball Horticultural Co.
  • Dawn Thilmany McFadden, Colorado State University

Environmental Committee

Chair:

  • Julie Weisenhorn, Associate Extension Professor, Department of Horticultural Sciences, University of Minnesota

Members:

  • David Close, Virginia Tech
  • Toby Day, Montana State University
  • Richard Durham, University of Kentucky
  • Lauren Garcia Chance, Clemson University
  • Cynthia Haynes, Iowa State University
  • Sarada Krishnan, Denver Botanical Garden
  • Esther McGinnis, North Dakota State University
  • Bodie Pennisi, University of Georgia
  • Paul Pugliese, University of Georgia
  • Kelly White, New Mexico State University

Marketing Committee

Chair:

  • Susan McCoy, President, Garden Media Group

Members:

  • Brie Arthur, Brie Grows
  • Gary Bachman, Mississippi State University
  • Ellen Bauske, University of Georgia
  • Natalie Bumgarner, University of Tennessee
  • Mason Day, GrowIt!
  • Leslie Halleck, Halleck Horticulture
  • Carol Miller, Meister Media Worldwide

Academic/Government Council

  • TBD

Commercial Council

Chair:

  • Clint Albin, President, Clint Albin Consulting

Members:

  • Bill Calkins, Retail Business Manager and Product Marketing Manager at Ball Horticultural Company
  • Carol Miller, Meister Media Worldwide
  • Seth Reed, GrowIt!

Nonprofit Council

Co-chairs:

  • Shannon Spurlock, Director of Public Affairs and Policy, Denver Urban Gardens
  • Tom Underwood, Executive Director, American Horticulture Society

Members:

  • Linda Adams, Florida Nursery, Growers, & Landscape Association
  • Kirk Brown, GWA – The Association for Garden Communicators
  • Rima Green, Growing Gardens
  • Nancy Hargroves, National Garden Clubs
  • Laura Kunkle, America in Bloom
  • Sam Lemheney, Pennsylvania Horticultural Society
  • Laura Seabaugh, American Rose Society
  • Renee Shepherd, Home Garden Seed Association

Our efforts are supported by:

  • Craig Regelbrugge and Jennifer Gray, AmericanHort and the Horticultural Research Institute
  • Todd Jarret, Arbor Hill Nurseries LLC
  • Michael S. Dosmann, The Arnold Arboretum, Harvard University
  • Marvin N. Miller, Ball Horticultural Company
  • J. Landon Reeve IV, Chapel Valley Landscape Company
  • Jose I. Smith, Costa Farms
  • Sandra L. Reid, The Davey Tree Expert Company
  • Brie Arthur, Designing Solutions, DBA Brienne Gluvna Landscape Design
  • Bill LeFevre, Sarah P. Duke Gardens
  • Katie Dubow, Garden Media Group
  • Chris Butts, Georgia Green Industry Association
  • Mary Kay Woodworth, Georgia Urban Ag Council
  • Jessica Romero, Denver Urban Gardens
  • Edmond Snodgrass, Emory Knoll Farms, Inc.
  • Thomas M. Foley, Euroamerican
  • Bryan Tolar, Georgia Agribusiness Council
  • Neil W. Norton, the Georgia Arborist Association
  • Danny Summers, The Gardencenter Group
  • Heidi Heiland, Heidi’s Lifestyle Gardens
  • Renee Shepherd, Home Garden Seed Association
  • Jim McCutcheon, HighGrove
  • Jennifer Tedeschi, Kids Gardening.org
  • Jim Sulecki and Richard Jones, MeisterMedia
  • Danilo Maffei, Maffei Landscape Design, LLC
  • Grace Chapman Elton, Lewis Ginter Botanical Garden
  • D. E. McCorkle, Jr., McCorkle Nurseries, Inc.
  • Mark Highland, Organic Mechanics Potting Soil
  • Ed Carpenter, North American Training Solutions, Inc.
  • Peter Moe, Minnesota Landscape Arboretum
  • Rose Eggert, Minnesota State Horticultural Society
  • Cassie Larson, Minnesota Nursery & Landscape Association
  • Larry B. Wooten, North Carolina Farm Bureau Federation, Inc.
  • Steve Castorani, North Creek Nurseries
  • Lloyd R. Traven, Pease Tree Farm LLC
  • Angela J. Palmer, Plants Nouveau
  • Rick Smith, The Pruning Guru Inc.
  • Teresia Hazen, Registered Horticultural Therapist
  • Sean M. Haggerty, Sage Vertical Garden Systems, LLC
  • Susan E. Yoder, Seed Your Future
  • Debra Prinzing, Slow Flowers
  • Penny McBride, Vertical Harvest Jackson
 

Leadership Team

Clint Albin
President, Clint Albin Consulting
Ellen Bauske
Center for Urban Agriculture,University of Georgia
Pam Bennett
Associate Professor, State Master Gardener Volunteer Program Director, Ohio State University
Richard Durham
Consumer Horticulture Extension Specialist,Co-coordinator, Master Gardener Program,Department of Horticulture,University of Kentucky
Debbie Hamrick
Director of Specialty Crops, North Carolina Farm Bureau Federation
Gail Langellotto
Associate Professor and Extension Specialist,Urban and Community Horticulture,Oregon State University
Susan McCoy
Queen Bee, Garden Media Group
Margaret Pooler
United States National Arboretum,Agricultural Research Service,United States Department of Agriculture
Casey Sclar
Executive Director,American Public Gardens Association
Shannon Spurlock
Director of Public Affairs and Policy,Denver Urban Gardens
Tom Underwood
Executive Director, American Horticultural Society
Julie Weisenhorn
Associate Extension Professor, Department of Horticultural Sciences, University of Minnesota
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