National Strategic Plan for Consumer Horticulture Education and Research
These are the goals and objectives of the Consumer Horticulture National Strategic Plan for Research and Education. We support projects that will further this plan. Request a letter of support for your project.
Goal: Recognize Consumer Horticulture as a Driver of the Agricultural Economy
• Document, comprehensively measure, and disseminate the economic impact and benefits of consumer horticulture.
• Create a united and recognized voice by building partnerships among all sectors that contribute to Consumer Horticulture.
• Train our existing and future workforce to be more professional, knowledgeable, skilled, and safe.
• Help retail operations and consumer service providers succeed and increase their profitability through the development of better economic management tools and technologies.
• Stimulate entrepreneurial opportunities in Consumer Horticulture.
Goal: Restore, Protect, and Conserve Natural Resources Through Consumer Horticulture Research and Education
• Communicate the environmental benefits of Consumer Horticulture.
• Develop and promote sustainable practices specific to Consumer Horticulture.
• Educate practitioners on the appropriate use of production and management inputs.
• Identify and implement the positive environmental impacts of Consumer Horticulture on water quantity and quality resources.
• Identify and develop plants, products, and technology appropriate to the diversity of landscape and gardening practices to enhance ecosystem services.
• Forge a collective strategy with sectors of Consumer Horticulture to proactively address important issues such as the importation, introduction, and spread of invasive species.
Goal: Cultivating Healthy, Connected and Engaged Communities
• Educate the public on nutritional, physical, psychological, and social health benefits associated with Consumer Horticulture.
• Provide policymakers with current scientific information that supports the social and community health impacts of Consumer Horticulture.
• Strengthen the adoption of Consumer Horticulture in the U.S. as an effective tool for improving human health and community well-being across diverse populations.
How did we create this plan?
It took a team with members from industry, nonprofit organizations, and academia, as well as several years of effort to create and vet this plan. See details in the publications below. We enthusiastically support all projects which support it.
- Bauske, E.M., Bachman, G.R., Bewick, T., Bradley, L.K., Close, D., Durham, R., & Meyer, M.H. (2015). The case for a national strategic plan for consumer horticulture research, education, and extension. HortTechnology, 25, 477-479.
- Bradley, L. K., Bauske, E. M., Bewick, T. A., Clark, J. R., Durham, R. E., Langellotto, G., . . . Dorn, S. (2016). Developing a National Strategic Plan for Consumer Horticulture. HortTechnology hortte, 26(4), 372. doi:10.21273/horttech.26.4.372.