January 22nd Conference Call

Executive Committee

Bi-Weekly Conference Call

Tuesday, January 22, 2019

10am ET / 9am CT / 8am MT / 7am PT


Attendees: Ellen, Casey, Gail, Missy, Sylvia, Debbie, Mary Kay, Mason

Strategic Tactics continued (Casey, Ellen)

Compiled list is being reviewed by officers and will be distributed to the committee this week. The Committee will assign roles/responsibilities for teams and leaders before the end of February. Ultimately, we will communicate what we work on now into the future with Atlanta meeting participants.

Year-End Report

Ellen will share draft at end of this week. Will distribute to the committee. Ellen and Mary Kay will work together to come up with an e-blast version of the year-end report.

Committee Updates (new, Emergent Info to Share)

Economic (Debbie)

No update, haven’t met in two months. Do not have a future meeting on the books but Debbie will set up a recurring meeting with the committee. Amid an uncharacteristically busy season.

Community Health Benefits (Pam)—N/A

Committee is very supportive of “Did you Know” communications. Recommendation for monthly “Did you Know” communications to NICH community (see discussion from January 9). Start with monthly—ensure an infrastructure to support it and increase frequency if able.

Marketing (Mary Kay)—

Committee working to schedule their next meeting. Mary Kay and Pam have connected over needs for landing page and auto response. This is the conversation for the upcoming MarCom meeting. Mary Kay and Sylvia connected over what MarCom committee has been working on. Still waiting on a flash drive from Suzie. Gary Bachman leaving the committee for other commitments.

Sylvia, Mary Kay and MarCom committee are working on a target list to share NICH message and will share that.

MarCom committee has revised the definition of consumer horticulture to make it more user friendly and inclusive of all the groups/categories we will be targeting. Mary Kay, Sylvia and Ellen will connect to talk about the history of messaging.

The definition for Consumer Horticulture approved by NICH Exec Committee to be used for NICH marketing materials.

Consumer Horticulture encompasses a dynamic network of businesses, institutions and organizations that connect people with ornamental and edible plants, gardens, managed landscapes and nature. Encouraging the indoor and outdoor use of plants in our homes, workplaces, schools, communities, and public spaces, Consumer Horticulture combines beauty and functionality to enhance the environment and our quality of life.

NICH tagline approved by NICH ExCom:

Consumer Horticulture connects people and plants.

Council Updates (new, Emergent Info to Share)

  • Non-Profit (Shannon)—N/A
  • Academic/LGU (Rick)—N/A, Rick will not be available for meetings, looking for a replacement for this semester.
  • Commercial (Mason)—Mason has been sharing NICH messaging and info with trade show attendees.

New Business


  • Relevancy reviewers—Always potentially needed please continue to have potential relevancy reviewers contact Tom Bewick @ NIFA (TBEWICK@nifa.usda.gov).
  • Missy will share the compiled list of strategic tactics with the committee.
  • Ellen will share draft year-end report.
  • Community Health Benefits and MarCom Committees continuing to follow up on their 1/9 action items.